Power Bar

I developed an in-house juice bar concept for Orangetheory Fitness, creating a complete concept and visual identity for a café to be built inside their gyms. The brief was intentionally open: the café would offer pre- and post-workout drinks and snacks, and everything else was up to me.

From there, I created the concept from the ground up, including the name, visual system, and all supporting assets. This work included custom iconography for a streamlined menu, stamp card and battery card designs, and a cohesive look that fit seamlessly within the Orangetheory environment while still feeling distinct and energizing.