Moogi Airways

What started as a birthday gift for a friend turned into a full branding and merchandise project. My friend works in, and is deeply passionate about, the aerospace industry, so I created a fictional airline and designed an amenity kit built around his interests. The concept pulled from personal details like the outline of his favorite aircraft, the 747-8, and visual nods to Subaru’s star emblem, reflecting his love for the brand and its heritage.

While the project is fully conceptual, it was approached with the same tools, thinking, and process I would use for a real client. I applied brand strategy, visual identity design, merchandise and product development, and concept building to create a cohesive airline world. This extended beyond physical products to include aircraft livery, slogans, and overall brand language, with strong inspiration drawn from early North American airlines.