NYC Pride 2025

Created the official NYC Pride 2025 merchandise, leading the project from concept through final design. Drawing inspiration from NYC Pride’s archives and the 2025 theme, Rise Up!, I developed visuals rooted in New York City’s cultural and visual language. As a New York native, I referenced iconic local elements such as subway tilework and branding, the city skyline, and the Statue of Liberty. I was responsible for all creative direction and design, working from an initial brief that provided only the theme and building the full visual narrative from there.