Detroit Pistons - Basketball For All
Art Direction, Graphic Design
Led the full creative direction and apparel design for the Detroit Pistons × The Phluid Project collaboration, overseeing everything from historical research and archive sourcing to graphic development and visual strategy. The collection debuted at the 10th annual Pistons Pride Night and was sold both at Little Caesars Arena and through the official Pistons Fan Shop. Watch the founder of The Phluid Project, Rob Smith, talk about the collaboration on ABC 7 Detroit here.
