Queer Uplifting Club - SS25
Art Direction, Graphic Design, Creative Direction, Photography
Led the full creative direction for The Phluid Project SS25 collection, Queer Uplifting Club. I was responsible for every creative element, from initial concept and garment selection to graphic design, product development, and photography. Inspired by 1990s New York City, the collection was shot in a vintage Upper East Side health club, with me conceptualising the shoot, directing the visual narrative, and capturing and editing the final imagery.
