G’s Carpet Cleaning

I was responsible for developing the icons and full visual identity for the client’s long-anticipated All Purpose Cleaner. Aside from requesting a clean, green aesthetic, the client provided minimal creative direction, allowing the identity to be shaped through exploration and iteration.

The system was designed to be flexible, with easily interchangeable product names while maintaining consistency across packaging as the range expanded. This structure supported the rollout of additional products, which has since grown to over ten different cleaning solutions. The final identity was refined through multiple rounds of revisions before reaching the finished system.

Disclaimer: The character illustration was supplied by the client and was not created as part of this project.